A comprehensive guide to Mobile App Design

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Establishing the ‘Why’ of your app

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  • Can you define your app’s aim in a single sentence? (This will give you a precise answer to the question above)
  • How do you plan on solving the problem from your user’s viewpoint (and not yours)?
  • What is your USP?
  • How many competitors are there in the market and how do you plan to differentiate your product offering?
  • If your idea is unique, how do you plan on educating your potential users and convincing them to download your app?

Creating a functional design

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Storytelling via your UI

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  • Leverage tooltips for better engagement.
  • Be clear when sending out an error message. Pinpoint whatever is wrong or missing.
  • Come up with a pleasing onboarding process

Familiar App Navigation

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Keep in mind how people hold their phones

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Touch targets

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Use Established Gestures

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Consistent layout

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Easy Onboarding Tour

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  • Deter from asking unnecessary permissions. Continuing the above example of a mental wellness app, asking access to messages and contacts may not be well received by the user.
  • Minimize your user’s input. Enable autofill for your forms to speed up the signup process.
  • Keep your notifications to a minimum. Frequent notifications are annoying and may result in the users switching off the notifications altogether.
  • Optimize your app for voice search.

Testing Your App

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  • Performance testing under different network bandwidths, older mobile devices, and servers.
  • Accessibility compliance
  • Interruption testing for how the app behaves upon incoming calls, notifications, low battery warnings, any cable attachments or detachments, etc.

Ready, Set, Release

After you ensure that your app is good to go out in the app world(s), sit back, and hit the launch button.

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